China targets misleading app ads ahead of online shopping festival
( June 10, 2026, 09:11 GMT | Official Statement) -- MLex Summary: China's industry regulator ordered internet platforms and device makers to curb misleading in-app advertisements ahead of the annual "618" shopping festival, targeting pop-up windows and sensitive "shake-to-open" features that can trigger unintended clicks and redirects. The Ministry of Industry and Information Technology said companies must review existing and planned pop-up formats, remove non-compliant content and strengthen internal compliance controls to protect consumers and improve user experience. The regulator said it will continue monitoring apps and may impose penalties including warnings, public notices and app removals for violations.Statement follows (in Chinese). ...
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.