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China imposes new rules on MCNs, platforms to curb online misconduct

( June 1, 2026, 05:11 GMT | Official Statement) -- MLex Summary:  China's multi-channel online content-distribution service providers, including MCNs, and internet platforms are bracing for new rules aimed at curbing online misconduct, including exploiting trending events, creating false personas and spreading illegal or harmful information. Under the regulations, which take effect Sept. 1, service providers that manager content creators across multiple platforms must register as business entities where required, obtain relevant licenses and verify the identities of operators of public online accounts while fulfilling information-security obligations. Platforms will be required to sign onboarding agreements with the service providers, file details of those arrangements with provincial cyberspace regulators and prominently disclose the affiliated service providers on relevant account pages.Statement follows (in Chinese). ...

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