Naver's 'AI Tab' clears South Korean adequacy review ahead of launch
( June 1, 2026, 03:15 GMT | Official Statement) -- MLex Summary: Naver received approval from South Korea’s privacy regulator for its planned artificial intelligence-powered search agent service, “AI Tab,” following a prior-adequacy review aimed at ensuring lawful use of personal data. The service will provide personalized search responses in a chatbot format by drawing on users’ search histories as well as activity records from public blog and cafe content, shopping history and other Naver service-use data. The Personal Information Protection Commission said Naver must provide clear opt-out controls, transparently disclose what personalized information is used and adopt additional safeguards against misuse or breaches. The regulator also required measures to prevent the inference or use of sensitive personal information and to ensure identifiers such as account numbers and credit-card information are not included in AI-generated responses.Statement is attached (in Korean). ...
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.