UK privacy watchdog calls for softer rules for low-risk online advertising
( May 18, 2026, 13:43 GMT | Official Statement) -- MLex Summary: UK online advertising rules should distinguish between low- and high-risk tracking practices and allow some lower-risk advertising without prior user consent, the national privacy regulator said Monday in recommendations to the government. In a letter and accompanying report, the UK Information Commissioner’s Office said the “one size fits all” consent rules were limiting the development of more privacy-preserving advertising models. The ICO urged the government to consider creating new exemptions through secondary legislation, saying this could reduce “consent fatigue.”Statement follows. Letter and report attached....
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