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EU proposal for browser-level consent sparks debate on tackling 'cookie fatigue'

By Matthew Newman ( April 22, 2026, 11:01 GMT | Insight) -- EU regulators and companies are debating whether cookie consent rules should be changed so that users make choices at the browser level rather than being bombarded with consent banners and suffering from “cookie fatigue.” Dale Sunderland, a commissioner at the Irish Data Protection Commission, said in an interview with MLex that he sees an “attractiveness” in the proposal for a browser-level consent.EU regulators and companies are debating whether cookie consent rules should be changed so that users make choices at the browser level rather than being bombarded with consent banners and suffering from “cookie fatigue.”...

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