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California attorney general launches 'surveillance pricing' probe

By Maria Dinzeo ( January 28, 2026, 19:56 GMT | Insight) -- California Attorney General Rob Bonta warned Wednesday that the growing practice of using consumer data to personalize prices may violate California’s privacy law, announcing an investigative sweep of businesses with significant online presence in the retail, grocery and hotel sectors.California Attorney General Rob Bonta warned on Wednesday that retailers, grocers and hotels with a heavy online footprint could be running afoul of the state’s privacy law by using personal information to tailor prices to individual customers....

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