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China highlights content moderation, AI misuse in new livestream e-commerce rules

By MLex Staff ( January 9, 2026, 04:56 GMT | Insight) -- Chinese authorities will tighten content management on e-commerce platforms and regulate the use of emerging technologies such as artificial intelligence. following the rollout of new measures governing livestream e-commerce, senior officials said. China’s State Administration for Market Regulation and the Cyberspace Administration of China have jointly issued the rules to strengthen oversight of livestream e-commerce, aiming to protect consumers and operators while promoting orderly development of the sector. Chinese authorities will tighten content management on e-commerce platforms and regulate the use of emerging technologies such as artificial intelligence following the rollout of new measures governing livestream e-commerce, senior officials said....

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