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Amazon asks Luxembourg appeals court to overturn €746 million GDPR fine

By Matthew Newman ( January 8, 2026, 15:58 GMT | Insight) -- Amazon has asked judges at a Luxembourg appeals court to reverse a lower tribunal’s decision to uphold a fine of €746 million for failing to get users' consent for targeted advertising — the second-highest penalty imposed on a company for a violation of the EU's data protection rules. Thursday's hearing comes as European legislators consider proposed changes to EU data protection rules that could streamline how users are asked for consent for the use of their personal data for targeted advertising.Amazon has asked judges at a Luxembourg appeals court to reverse a lower tribunal’s decision to uphold a fine of 746 million euros for failing to get users' consent for targeted advertising — the second-highest penalty imposed on a company for a violation of the EU's data protection rules....

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