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CalPrivacy issues enforcement advisory on data broker registration requirements

( December 17, 2025, 20:04 GMT | Official Statement) -- MLex Summary: CalPrivacy has issued an enforcement advisory addressing data broker registration requirements related to trade names, websites, and parent or subsidiary relationships. According to the advisory, some data brokers may be making it difficult for consumers to identify them by using trade names or websites that do not appear on their annual registration. The advisory highlights the requirement that data brokers disclose all trade names and website addresses through which they provide services. It also emphasizes that data brokers must register independently, rather than pointing to a parent company’s or affiliated entity’s registration.Statement follows in full. Also see attached file. ...

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