By Júlia Tar and Matthew Newman ( September 15, 2025, 17:53 GMT | Insight) -- Online advertising companies, publishers, tech firms on Monday heard the European Commission's ideas for revamping the EU's rules on online cookies and when consumers should be asked for consent to use their personal data for online advertising, MLex has learned. The discussion was the first in a series of so-called commission reality checks sessions with about 15 participants to assess how EU digital rules work in practice and inform its plan for simplifying tech laws, the “digital omnibus”, which is due in late November or early December.Online advertising companies, publishers, tech firms on Monday heard the European Commission's ideas for revamping the EU's rules on online cookies and when consumers should be asked for consent to use their personal data for online advertising, MLex has learned....
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