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Meta renews fight against digital-ad sanction in South Korean appeals court

By Jenny Lee ( July 24, 2025, 07:13 GMT | Insight) -- Meta Platforms told a South Korean appellate court today that a lower court fundamentally misunderstood how targeted advertising works, leading to a legally flawed ruling that misidentified the company as the primary collector of user behavioral data on third-party websites and apps. Today's hearing at the Seoul High Court marked the start of Meta’s appeal against the Seoul Administrative Court’s decision to uphold a 2022 sanction imposed by the Personal Information Protection Commission, which found that the company had failed to secure users’ consent before collecting and using their behavioral data gleaned from third-party websites and apps for targeted adsMeta Platforms told a South Korean appellate court today that a lower court fundamentally misunderstood how targeted advertising works, leading to a legally flawed ruling that misidentified the company as the primary collector of user behavioral data on third-party websites and apps....

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