This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

Online advertising in UK may face lighter consent rules under ICO’s new proposal

( July 7, 2025, 15:23 GMT | Official Statement) -- MLex Summary: Online advertising in the UK — to users who haven’t granted consent — could be allowed under a new approach proposed today by the national privacy regulator. The Information Commissioner’s Office is consulting on changing its approach to enforcing consent requirements established by the Privacy and Electronic Communications Regulations. The aim is to allow “commercially viable ways to deliver online advertising” where there is a low risk to privacy. Final guidance and a formal statement on the updated approach are due in early 2026, the ICO said.Statement follows....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections