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Mass arbitrations bringing privacy claims over website tracking increasing in US

By Xu Yuan ( May 29, 2025, 22:38 GMT | Comment) -- US courts continue to see proposed class actions involving the use of website-tracking tools such as the Meta Pixel, but companies are also increasingly being hit with large numbers of coordinated arbitration raising similar privacy claims.US courts have in recent years seen an influx of proposed class actions targeting website-tracking tools offered by online platforms that play a crucial role in targeted advertising. These lawsuits target not only companies that offer such tools — Meta Platforms' Pixel and Google Analytics being among the most popular — but also website and app owners that agree to their use....

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