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Meta clears South Korea's pre-launch privacy review for facial-recognition ad tool

By Jenny Lee ( May 29, 2025, 05:48 GMT | Insight) -- South Korea’s privacy regulator has given Meta Platforms the green light to roll out a facial recognition-based service designed to identify and block scam ads and impersonator accounts using celebrity likenesses. Marking one of the first formal clearances granted to a global tech company under the country’s pre-review system for emerging technologies, the Personal Information Protection Commission announced that its commissioners had cleared the service during a plenary session held yesterday.Meta Platforms has received the green light from South Korea’s privacy regulator to roll out a facial recognition-based service designed to identify and block scam ads and impersonator accounts using celebrity likenesses....

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