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Surveillance pricing faces judicial review in US as cases target broad data collection

By Mike Swift ( May 7, 2025, 23:48 GMT | Comment) -- With the US Federal Trade Commission and lawmakers in California and elsewhere scrutinizing “surveillance pricing” practices, private litigation is also starting to target that nascent practice, where retailers and data brokers customize prices to individual consumers based on the collection of their personal data. Privacy class actions challenging the broad collection of geolocation data tied to app use and other personal information are proceeding against Amazon in Washington, against Allstate in Illinois, and against data-analytics company Amplitude in California.Surveillance pricing is under scrutiny by the US Federal Trade Commission, with lawmakers in California and elsewhere also stepping in. Now, plaintiff lawyers are also starting to challenge the use of personal data not just to target ads, but potentially to target prices to individuals....

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