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California data broker update suggests regulatory pressure ahead

By Mike Swift and Xu Yuan ( March 11, 2025, 00:15 GMT | Comment) -- California’s annual data broker registry shows the wide reach of a shadowy industry with nearly 500 companies from more than 40 states and nearly a dozen countries around the world. About one in five collect sensitive data like precise geolocation or data about teens and children, an analysis of the new registry by MLex shows. The registry illuminates a personal data marketplace where regulatory oversight is likely to grow. One example came today, as California Attorney General Rob Bonta announced an investigative sweep of the location data industry.California’s annual data broker registry shows that companies that trade in consumer data hail from more than 40 US states and a dozen countries. About one in five collect sensitive data like precise geolocation, reproductive health and data about teens and children....

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