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Google, Meta ruling casts uncertainty over South Korean targeted advertising

By Jenny Lee ( March 7, 2025, 02:51 GMT | Comment) -- The recent court ruling against Google and Meta Platforms has thrown South Korea’s digital-advertising sector into uncertainty. Despite the tech giants’ move to appeal the ruling, advertisers relying on targeted ads are now second-guessing their strategies, fearing potential legal risks. A recent revision to privacy law has further deepened the confusion, leaving businesses scrambling to navigate new consent requirements and determine whether they can collect and use behavioral data without explicit consent and how far they can go within legal limits.Every search, every review, every purchase — tech giants have tracked them all, for years, quietly collecting and monetizing user data. It’s the business model that has made tech companies like Google and Meta Platforms what they are today....

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