M&A - Salesforce - Braze

San Francisco-based Salesforce said it will acquire New York-based Braze for about $5.66 billion including debt. The deal combines Salesforce's cloud-based customer relationship management (CRM) platform with Braze's products that build deeper customer relationships by responding to customer behavior in real time, coordinating personalized experiences across mobile apps, websites, email, SMS, and WhatsApp.


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