Google re-ups preference for AI training opt-out as creatives seek more control
By Melissa Ritti ( November 9, 2026, 19:48 GMT | Insight) -- The ability to accept or reject the use of one’s own work to train artificial intelligence has emerged as a key test of creators’ bargaining power. Google’s head of copyright on Monday defended opt-outs as “a way to deal at scale with consent,” drawing pushback from smaller rights holders. “To be asked, and to have the ability to refuse, is central to this debate,” a representative of the International Affiliation of Writers Guilds countered before the World Intellectual Property Organization.Whether creators should have to opt out of artificial intelligence training or developers must instead secure their permission emerged as a recurring theme on the opening day of the World Intellectual Property Organization’s inaugural Global Forum on Intellectual Property and Artificial Intelligence....
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