Google, Apple need to preserve AI assistant choice, senior EU official says
By Lewis Crofts ( June 18, 2026, 12:05 GMT | Insight) -- Google and Apple's claims that the European Commission is overreaching when intervening in the market for AI assistants have been met with opposition from a senior EU official, who has said consumer choice needs protecting at a crucial moment in the market's development. A director of the commission's digital directorate rejected arguments over risks to privacy, security and innovation, saying safeguards were in place, and the EU legislator had insisted on an open and contestable market.Google and Apple's claims that the European Commission is overreaching when intervening in the market for AI assistants met with opposition from a senior EU official on Thursday, who said consumer choice needed protecting at a crucial moment in the market's development....
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