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Bollywood's personality-rights rush sparks fears of Indian judicial overreach

By Freny Patel ( October 6, 2025, 00:18 GMT | Comment) -- Tech giants such as Google, Meta Platforms and Amazon risk being ensnared by broad Indian court injunctions protecting the "personality rights" of Bollywood stars, an overreach driven by artificial intelligence, deepfakes and commercial interests that threatens to stifle free expression, parody and memes. As Bollywood celebrities increasingly rush to Indian courts seeking protection for their “personality rights” — encompassing their voice, image, likeness and even signature dialogues — legal experts warn of a growing risk of judicial "overreach" and the chilling of free expression....

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