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Douyin, WeChat among major Chinese platforms to roll out AI labels

By MLex Staff ( September 2, 2025, 06:52 GMT | Insight) -- China's major Internet platforms are moving to comply with sweeping new rules that took effect on Sept. 1, requiring clear labeling of content generated by artificial intelligence. The move underscores Beijing's determination to rein in fast-growing AI applications and curb online risks. ByteDance's Douyin, the sister app of TikTok in China, said yesterday that it has rolled out two key functions regarding how AI-generated content posts will be tagged — explicit identifiers visible to users and implicit identifiers in metadata.China's major Internet platforms are moving to comply with sweeping new rules that took effect on Sept. 1, requiring clear labeling of content generated by artificial intelligence. The move underscores Beijing's determination to rein in fast-growing AI applications and curb online risks....

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