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New York moves to preserve new personalized algorithmic-pricing disclosure law

By Mike Swift ( July 28, 2025, 23:15 GMT | Insight) -- New York’s attorney general asked a federal judge to dismiss a constitutional challenged by the National Retail Federation to the newly enacted New York Algorithmic Pricing Disclosure Act. The first-of-its-kind law, which took effect this month, requires companies that use AI systems coupled with consumers’ personal data to disclose when they customize prices based on that data — a mandate that the NRF says violates First Amendment free speech protections.New York’s attorney general moved today to preserve the state’s new Algorithmic Pricing Disclosure Act, moving to dismiss a suit filed by the world’s largest retail trade group that challenges the constitutionality of the law on claims it forces retailers to endorse speech they disagree with....

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