AI is being analyzed in B2C contexts for upcoming bill, EU’s McGrath says

By Luca Bertuzzi ( May 14, 2025, 11:05 GMT | Insight) -- The European Commission is evaluating whether its upcoming consumer protection law for the digital domain should address how AI is used in business-to-consumer settings, Justice Commissioner Michael McGrath said at a conference today. A landmark study, published last year, suggests McGrath was referring to unfair personalization and AI-powered chatbots. He said that the upcoming Digital Fairness Act will address the "missing pieces of the puzzle" for a fair digital market, but won't overlap with existing laws, such as the AI Act and Digital Services Act.The European Commission is evaluating whether its upcoming consumer protection law for the digital domain should address how AI is used in business-to-consumer settings, Justice Commissioner Michael McGrath said today....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.

Know what others in the room don’t, with features including:

Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

AI is being analyzed in B2C contexts for upcoming bill, EU’s McGrath says

Prepare for tomorrow’s regulatory change, today

Related Sections