Personal likeness needs EU law protection from AI deepfakes, lawmakers say
By Masha Borak ( November 13, 2026, 14:01 GMT | Insight) -- The EU Charter of Fundamental Rights should be updated to protect personal identity and likeness from AI deepfakes and guard against algorithmic discrimination, EU lawmakers have said. A resolution adopted on Thursday comes amid rising concerns over sexual deepfakes and election interference. Europe currently lacks a single set of rules protecting likeness but relies on the AI Act, Digital Services Act and GDPR to address deepfakes.The European Parliament has adopted a text calling for amendments to the EU’s fundamental rights rulebook to protect personal identity and personal likeness from AI deepfakes and ensure protection against algorithmic discrimination....
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