Game makers look to face stricter in-game currency rules under EU consumer law
By Sara Brandstätter ( November 10, 2026, 12:36 GMT | Comment) -- Video game companies would likely have to show the real-money value of items bought with paid virtual currencies under the EU's forthcoming Digital Fairness Act, a leaked draft suggests, supporting a key demand from consumer regulators without settling the currencies’ broader legal classification. The wording of the virtual-currency provision remains under discussion ahead of publication of the legislation on Wednesday, MLex understands.Video game companies would likely have to show the real-money value of items bought with paid virtual currencies under the EU's forthcoming Digital Fairness Act, a leaked draft suggests, strengthening regulators’ position in a dispute with the industry....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.