Broadcasters’ product placement notices face EU court scrutiny
( November 9, 2026, 11:23 GMT | Official Statement) -- MLex Summary: Broadcasters’ use of product placement notices in programs containing no product placement will be examined by the EU's highest court, according to a case notice published in the EU’s Official Journal on Monday. Austria’s Supreme Administrative Court has asked the Court of Justice whether the EU’s Audiovisual Media Services Directive prohibits such notices, including in news and current affairs programs, where product placement is banned. The case involves Austrian media regulator KommAustria and media company schau media Wien.The request for a preliminary ruling is attached. The case number is C-698/26....
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