Pepsi tells US Supreme Court inherent trademark strength is question for judges
By Steve Scherer ( November 5, 2026, 20:02 GMT | Insight) -- PepsiCo asked the US Supreme Court to treat trademarks’ inherent strength as a legal question for judges, saying it helps define owners’ rights to restrict similar branding. It argued its win against Rise Brewing should stand regardless of the court’s answer. Arguments are scheduled for Jan. 12, 2027.PepsiCo urged the US Supreme Court to treat a trademark’s inherent strength as a legal question for judges, arguing that it helps determine how broadly an owner can block competing brands from using similar marks. Its victory over coffee maker Rise Brewing should stand even if the justices disagree, Pepsi said....
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