BMW blocks ‘BMV’ trademark over risk of unfair advantage
By Inbar Preiss ( November 5, 2026, 08:46 GMT | Insight) -- BMW has defeated a battery-monitor maker’s bid to register “BMV” as an EU trademark. Judges found the name could benefit unfairly from the carmaker’s reputation, showing how famous brands can secure protection beyond their core products without proving consumer confusion.BMW has successfully blocked Dutch company Victron Energy’s bid to register “BMV” as an EU trademark for battery monitors, after judges found that the name risked taking unfair advantage of the German carmaker’s reputation....
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