FamilyMart's egg-as-moon meals eclipse trademark challenge in Japan
By Toko Sekiguchi ( November 5, 2026, 06:18 GMT | Insight) -- FamilyMart, one of Japan’s largest convenience store chains, has defeated a trademark challenge to its “Tsukimi” food promotion after a Japanese court found that highlighting the familiar seasonal term across product names and advertising did not justify treating it as a separate brand identifier.FamilyMart, one of Japan’s largest convenience store chains, has defeated a trademark challenge to its “Tsukimi” food promotion after a Japanese court found that highlighting the familiar seasonal term across product names and advertising did not justify treating it as a separate brand identifier....
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