Independent verification for greenwashing claims officially dropped by EU Commission
By Louis de Briant ( November 4, 2026, 14:58 GMT | Insight) -- The European Commission plans to withdraw its proposed Green Claims Directive — which would have required companies to obtain independent verification of environmental claims before communicating them to consumers — according to its 2027 work program published on Wednesday. The commission had already announced its intention to withdraw the proposal in June 2025, citing concerns over extending the rules to microenterprises. Amendments to the Unfair Commercial Practices Directive, which introduced new rules against greenwashing that started applying in September, do not impose the same broad advance-verification requirements.The European Commission officially plans to withdraw its proposed Green Claims Directive — aimed at combating greenwashing by companies — due to a lack of support from EU member states, according to its 2027 work program published on Wednesday. The withdrawal will be effective within six months....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.