( October 20, 2026, 15:13 GMT | Official Statement) -- MLex Summary: San Francisco-based Salesforce has agreed to acquire New York-based Braze for about $5.66 billion including debt. Braze’s real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce’s architecture — Data 360, Customer 360, Agentforce, and SIForce. Within Customer 360, Braze is expected to strengthen Marketing Cloud’s cross-channel personalization, helping brands turn a deeper view of each customer into richer experiences, optimized in real time and at scale. The transaction is expected to close in Salesforce’s fiscal year 2028, which runs from Feb. 1 2027 to Jan. 31, 2028. Salesforce is traded on the New York Stock Exchange and Braze is traded on the Nasdaq.Statement follows in full. ...
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