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Personalized AI-driven ads pose next privacy challenge, Hamburg regulator says

By Sara Brandstätter ( September 29, 2026, 08:55 GMT | Comment) -- AI-driven ads tailored to chatbot conversations will pose a major challenge for European privacy regulators, Hamburg Data Protection Commissioner Thomas Fuchs told MLex in an interview. He also warned that Meta's AI glasses make it difficult for wearers to comply with privacy rules, and raised concerns about using bystanders’ data to train AI.AI-driven advertising that responds in real time to conversations with chatbots is set to become the next major challenge for European privacy regulators, the Data Protection Commissioner for the German state of Hamburg told MLex in an interview....

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