Four EU countries push for seller verification checks for online marketplaces
By Matthew Newman and Cynthia Kroet ( September 28, 2026, 14:40 GMT | Insight) -- Four EU countries want online marketplaces to verify that non-EU sellers have an authorized representative in the bloc before allowing products to be listed. The proposal comes as the European Commission is set to prepare new rules aimed at making platforms more responsible for preventing unsafe and non-compliant imports from reaching EU consumers.Belgium, France, the Netherlands and Poland are pushing for online marketplaces to verify that sellers have an EU-based representative before allowing them to list products, as governments seek tougher controls on unsafe and non-compliant goods sold by non-EU e-commerce traders....
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