Google subject to UK CMA’s fresh proposals over search user choice
By Simon Zekaria ( September 23, 2026, 15:24 GMT | Insight) -- Google faces fresh demands to allow Android and Chrome customers in the UK greater choice and more control when using its search services, after the UK’s competition regulator proposed updated measures to accommodate AI assistants such as ChatGPT. In October last year, Google was designated with "strategic market status" in general search and search advertising services, which allows the Competition and Markets Authority to enforce changes to the tech giant's conduct.Google faces the threat of fresh conduct requirements to allow Android and Chrome customers in the UK greater choice and more control when using the tech giant's search services, after the UK’s competition regulator on Wednesday proposed measures to accommodate AI assistants such as ChatGPT. ...
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