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Apples announces changes to App Tracking Transparency policy in EU

( September 16, 2026, 11:46 GMT | Official Statement) -- MLex Summary: Apple has announced changes to its app tracking transparency policy, following probes by several national competition authorities in the EU. "Developers will have the option to use an alternative version of the App Tracking Transparency system prompt in the EU. The requirements for when you must seek permission to track users will remain the same," the company said. The new version is compulsory in Germany, France, Italy, Poland and Romania, and also available in other EU countries.Statement follows....

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