( September 16, 2026, 23:57 GMT | Official Statement) -- MLex Summary: US District Judge Leonie Brinkema's memorandum opinion in the Department of Justice's monopoly lawsuit against Google over adtech markets was unsealed, ordering that behavioral be imposed for six years, with the court having the authority to extend the term. In her 106-page opinion, Brinkema said structural remedies are "neither realistic nor needed" and that the parties’ substantially overlapping behavioral remedies will be sufficient to effectively pry open to competition and prevent Google from reverting to anticompetitive conduct. Among remedies imposed, the court ordered Google ad exchange AdX and the publisher side server DFP to operate on a non-discriminatory basis. AdX must pass bids to publisher ad servers and header bidding auctions, including Prebid, without regard to whether such ad tech tools are owned by, or affiliated with, Google. "Specifically, Google must ensure that it uses or passes data signals on a non-discriminatory basis—i.e., regardless of whether Google’s ad tech tools are involved in a given transaction," she said.See attached document...
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