Disclosure of AI-generated performers in ads required under new Calif. bill
( September 16, 2026, 18:08 GMT | Official Statement) -- MLex Summary: California Governor Gavin Newsom signed a bill requiring explicit disclosures on any video or audio advertisement that uses AI-generated performers to sell a product or service. The bill also prohibits the continued use of any advertisement found to be in violation of the law. “Californians deserve to know when the person selling them something isn’t a person at all. Here in California, we’re building on our nation-leading AI regulations and putting commonsense guardrails in place to protect consumers, performers, and promote stronger transparency,” Newsom said.Statement follows in full. ...
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