Nestlé loses EU trademark fight over ‘Fitness’ for food, drinks
By Inbar Preiss ( September 16, 2026, 13:59 GMT | Insight) -- The multinational food processing conglomerate Nestlé has lost its bid to preserve EU trademark protection for “Fitness” on food and drinks. The EU General Court upheld findings that the term directly describes products linked to health and physical fitness.Nestlé has lost its bid to preserve EU trademark protection for the word “Fitness” related to food and drinks, after the EU General Court found on Wednesday that the term could directly describe products marketed as contributing to health or physical fitness....
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