BBVA’s Italian arm faces €5.5m GDPR fine over failed marketing opt-out
( September 9, 2026, 09:41 GMT | Official Statement) -- MLex Summary: Banco Bilbao Vizcaya Argentaria's Italian arm has been fined just over €5.5 million by the country's data-protection authority, after a technical disconnect between its app and CRM system meant that a customer continued to receive in-app marketing after opting out. The Italian authority found that BBVA had mishandled the objection and failed to answer it, and ordered the bank to improve measures for handling individuals’ rights.The decision is attached in Italian....
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