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Google failed in pursuit of fine reduction in EU self-preferencing sanction

By Lewis Crofts ( September 3, 2026, 15:07 GMT | Insight) -- Google argued that the European Commission should impose no fine — or at least reduce the penalty — for its breach of the EU’s gatekeeper rules. But regulators rejected pleas after finding that its conduct was harmful, serious and at least negligent. The decision, published on Thursday, shows that Google's parent Alphabet argued a fine wasn’t warranted because the case covered novel legal ground and the law lacked clarity.Google argued that the European Commission should impose no fine — or at least reduce the penalty — for its breach of the EU’s gatekeeper rules. But regulators rejected the company's pleas after finding that its conduct was harmful, serious and at least negligent, the full decision shows....

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