OpenAI’s European GPT trademark setback tests ownership of AI terminology
By Inbar Preiss ( August 25, 2026, 14:47 GMT | Comment) -- OpenAI’s failed bid to keep its GPT trademark in the EU shows the difficulty that technology companies face in protecting terms that become industry vocabulary. The dispute, which follows the rejection of OpenAI's bid to register the company name, is set to go back to the European Union Intellectual Property Office’s Cancellation Division, to test whether consumers see “GPT” as an OpenAI brand.OpenAI has suffered a fresh setback in its effort to secure exclusive trademark rights in Europe over some of the terminology it has popularized in artificial intelligence....
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