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Meta, Amazon breach EU transparency rules via AI ‘doctors’ on Instagram, report says

By Anna Lauwereys ( July 28, 2026, 12:45 GMT | Insight) -- AI-generated Instagram accounts posing as health experts are wrongfully verified with blue check marks, according to a Spanish advocacy group. Fundación Maldita accuses both Meta and Amazon of breaching European transparency rules by verifying the accounts, which sell products through Amazon-affiliated links.Meta and Amazon are breaching the EU’s digital rules through verified Instagram accounts pushing content with AI-generated “doctors” giving health advice and selling products through affiliate links, Spanish advocacy group Fundación Maldita said in a report....

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