By Nick Robertson ( July 15, 2026, 15:30 GMT | Comment) -- IP offices around the world should expand their use of AI technology in the trademark examination process, a new report by the International Trademark Association argues, holding up the tech as a powerful tool “ripe for further adoption” to assist examiners in likelihood-of-confusion analyses, despite some risks.As artificial intelligence tools take a more prominent role in daily tasks for people across all walks of life, the International Trademark Association argues that trademark examiners may also be able to take advantage, leveraging AI to assist in likelihood-of-confusion analyses....
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