OpenAI loses EU trademark fight over its name (update*)
By Inbar Preiss ( July 15, 2026, 10:54 GMT | Insight) -- OpenAI has lost its challenge to an EU trademark refusal, after General Court judges found its name too descriptive of the AI-related goods and services covered by the application. The EU Intellectual Property Office may still consider whether widespread use has made the term distinctive enough to qualify for trademark protection.OpenAI on Wednesday lost its challenge against an EU decision refusing to register its name as a trademark for a wide range of software and technology services....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.