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China alcohol association seeks new innovation path for online platforms

By MLex Staff ( July 13, 2026, 06:33 GMT | Insight) -- The China Alcoholic Drinks Association said online alcohol-sales platforms remain focused on livestreaming and low-price promotions, and instead should increase investment in supply-chain digitalization, blockchain traceability and artificial intelligence-powered consumer analytics.The China Alcoholic Drinks Association said online alcohol-sales platforms remain focused on livestreaming and low-price promotions, and instead should increase investment in supply-chain digitalization, blockchain traceability and artificial intelligence-powered consumer analytics....

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