( July 10, 2026, 09:04 GMT | Official Statement) -- MLex Summary: Social media platforms and search engines would have to verify advertisers, swiftly ban accounts behind scam ads, strengthen account security and test tools allowing for AI-generated ads, under new draft rules published on Friday by the UK's online safety regulator. Ofcom's proposed measures to tackle scams in paid-for adverts — which also cover moderation of ads, complaints and appeals — are under consultation until Oct. 2. Final decisions are expected next year, the regulator said.Statement follows. Draft codes attached....
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