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AI likely to fuel boom in intangible assets as investment gap grows

By Steve Scherer ( July 8, 2026, 17:53 GMT | Comment) -- Investment in intangible assets is outpacing spending on physical assets by an ever-wider margin, and artificial intelligence is expected to speed the shift, the World Intellectual Property Organization said on Wednesday.Investment in intangible assets such as software, research, data and brands is pulling further ahead of spending on factories and machinery, and artificial intelligence promises to accelerate that shift as companies invest in the technology....

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