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Is consumer law becoming the ACCC's tool of choice against Big Tech?

By Saloni Sinha ( July 8, 2026, 08:06 GMT | Comment) -- At first glance, the Australian Competition & Consumer Commission appears to be taking an increasingly assertive approach to digital platforms. It has taken major tech companies to court in recent years, with Microsoft and Amazon among its latest targets. What stands out, however, is that the regulator has relied primarily on the Australian Consumer Law. Of the ACCC's 20 active ACL proceedings, eight involve online platforms, including Microsoft, Amazon and Meta Platforms. In contrast, only four competition proceedings are ongoing, with just one alleging misuse of market power and none involving digital platforms.At first glance, the Australian Competition & Consumer Commission, or ACCC, appears to be taking an increasingly assertive approach to digital platforms. It has taken major tech companies to court in recent years, with Microsoft and Amazon among its latest targets. What stands out, however, is that the regulator has relied primarily on the Australian Consumer Law, or ACL....

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