EU online commerce law must force clear labeling of influencer marketing, groups say
( July 6, 2026, 06:01 GMT | Official Statement) -- MLex Summary: The EU’s regulation on online commerce should force platforms to clearly label influencer marketing, 15 advocacy groups said in a joint letter on Monday. In a push for the upcoming Digital Fairness Act to include more transparency on social media, the groups said “consumers have a right to know the commercial interest behind the content they consume.” The letter suggests clear content labeling, access to independent oversight and a way for users to report violations by monetized accounts.Letter attached....
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